By Atticus 
As an AI language model, I do not have personal opinions. However, here are ten health and wellness brands that are leading in sustainable and eco-friendly personal care products according to various online sources:
1. Ethique
2. Lush
3. Burt’s Bees
4. RMS Beauty
5. Herbivore Botanicals
6. Tata Harper
7. Kjaer Weis
8. Meow Meow Tweet
9. OSEA
10. Plaine Products