A famously complex problem is marketing in the cannabis business. There are numerous laws governing cannabis dispensary San Francisco communications and platforms in all legal cannabis states, most of which are extremely restrictive. While dispensaries must contend with black-market operators and the prohibition on products from the national level on cannabis, they do have legal dispensaries with the choices, even if they cannot advertise or sell products in most public places using mass media unless they are verifiably adult-oriented (such as the one in California). Their team performed a broad variety of consumer research to address the exact question for cannabis users and they have figured out these insight.
Cannabis consumers consider the main four factors
They have researched hundreds of cannabis users in the United States to find that the key considerations that cannabis users take into consideration are mainly the same between recreational and medicinal usage when selecting a dispensary.
Thus, medical as well as adult facilities will boost revenue by meeting client standards in the following areas:
The site is the number one concern of cannabis users in selecting a dispensary. San Francisco Marijuana Dispensary is similar, for most patients and customers, to fast food and casual dining – convenience trumps many other factors. Comfort, proximity, and access to parking all play a part in deciding whether a dispensary should find the perfect location.
- Quality of the product
When the customer chooses between two dispensaries that are approximately equal to each other, the one that typically sells better-quality cannabis items. Defining consistency can still be difficult – in this respect, the cannabis industry is similar to the wine industry.
None of the highest concentrations of cannabis or the best wines of alcohol per volume. As wine consumers, cannabis consumers frequently have difficulty describing their choice of products and environmental issues can alter their view.
While storage of large cannabis buds is a sure-fire strategy for the retailer, it’s equally necessary to stock a variety. While many cannabis consumers find their desired products and stick to them, many frequently test various strains and products using those strains.
Legal cannabis entrants usually take time to find the strain and method of distribution ideally suited to their needs. This will allow a single customer to perform hundreds of transactions until they find the product he likes best for a wide range of products and a convenient spot.
The final – but significant – consideration of the price of the product for the majority of cannabis users is the option among different dispensaries. If a customer knows what cannabis product they and more wants to buy and knows that in one provider it’s dramatically cheaper than the other, the dispensary with the discounted cost has a fair chance of winning on the long term. Health facilities have to benefit further by reducing consumer margins. The average user for cannabis in drugs is $136 per ten days, and the average user spends $49 each two weeks on medicinal cannabis. The effect of black market sales on these statistics cannot be calculated, as the non-licensed distributors do not disclose their sales figures.